A greener side to soda

With the new health kick this soda brand is a healthier greener way to drink carbonated drinks. Is it the future? Sodastream (NASDAQ:SODA) is an Israeli company that makes a carbonation machine that makes custom-flavored sodas. The company has a razor/razor blade business model, given that it sells both the machines -- which cost anywhere from $79 to $199 -- as well as consumables like CO2 cartridges, flavoring and special carbonation bottles. The company's worldwide retail footprint comprises 41,000 stores in more than 40 countries, including mass-market chains in the United States. It gets rid of plastic bottles and aluminium cans, and does not contain high-fructose corn syrup, and the sugar-free versions have no aspartame. This has meant good things for the company's revenue, which has increased an estimated 151.3% since the year ended Dec. 31, 2007. Not only is growth steady, but the company is already resolutely profitable, with a margin of 6.0% in 2010 and 9.9% in 2011. Those are estimable results in a very tough industry. Pepsi earns a net 7%, Coke about 16%. Personally I have tried the products and they are good. I like their growth plan, and I believe they are a good investment. It is just another stock to think about for a greener future.